Temporarily embarrassed

“Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires.”
 - John Steinbeck

Punchy

Charles: When will my medicine punch? 

Adrienne:  You mean "kick in"? 

Charles:  Yah.

Loading the Language

Apparently Robert Jay Lifton came up with the term:

"The group interprets or uses words and phrases in new ways so that often the outside world does not understand."       (Loading the Language)

See also"thought-terminating clichés".